Every time I read these blog posts about content marketing, it sounds like they are deliberately trying to make it sound more complicated than it really is, just to give legitimacy to their overpriced services. The deal with content is that you gotta have it, and it needs to be well thought out and well maintained. Any blogger, who is successfully running his website will tell you this story.
Getting content marketing right is not a matter of luck, it is a matter of consistently getting the great articles out there, finding the right amplifiers for your message, developing the relationship with them and capitalizing on their audiences in terms of web traffic. But good content is always a two way street. It requires two sides to be equally happy. The viewer and the producer.