When I work on the product side of the things, my main focus is identifying the problem that numerous people have, yet not even realize it. That is how innovation is coming into place. What is the issue that many people have, yet they’ve accepted the “Status Quo” that has been imposed on them.
If all of us were thinking this way, there would be no innovation. We would be very happy with what was given to us: the paintings on the cave walls
To innovate is to think one step ahead of the user, to anticipate the problem, that they didn’t know they’ve had and create value for them. Some of the best technology inventions are yet to come.
We are not in the shortage of problems, we are in the shortage of people who can execute the solutions.