Brian Bojan Dordevic

Digital World Is Expanding

Journal

Year In Reeview And The Plan: Goodbye 2018, Hello 2019!

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This year was somewhat successful, but at the cost of health, exposure to stress, and many inconveniences along the way. In this year I’ve learned to value my free time over money. I’ve learned that lifestyle has more of an impact on your well being than your financials. And I started thinking very much long term.

Freelancing, getting projects that you can complete ad hoc, is far better value for time than wasting 50 hours on commuting and getting to and from work, and stressing out over constant changes in the business landscape. I felt it was my time to quit, so I did.

People around me became worried, and wondered if I was okay. Everyone said that you don’t walk out of a six figure job like I did. But I am a different kind of person. Many people invested early into their Masters education, yet I did not, and feel like now is the chance. And I feel the burnout of the past 5 years weighing on my soul. This a time to accumulate knowledge, make new connections and genuinely working towards making it bigger and easier to succeed.

Things I will Miss

Behind me, I am not only leaving a job, I am leaving friends. People that you work with become like family for how long of a time you spend with them. And with the work being left behind, you are also leaving a certain lifestyle.

I may miss stability and abundance of having a reliable stream of income, however…

Things I will be looking forward to

I am really looking forward to save around 80 hours worth of time a month. It’s not just the time I will be saving, but energy as well. This will allow me to regroup my energy into finding small projects, devote time to further improvement of my skills and the choice of people I want to work with.

With more time and energy, I will be able to organize my living space, commitments, and focus my core into learning useful and reliable skills. PHP and X Code will be some things I’ll be tackling with Vigor. Furthermore I will return to working on my blogs, and that in an of itself will be a game changer.

Perception, Thoughts & Reality

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Perception is everything, and numerous things in life are happening simply because people believed that what they thought was real was actually real. Belief and reality have a strong correlation, as often times our beliefs manifest themselves into the reality. You could say that reality has a belief bias, making our thoughts come true, based on our previous thoughts.

But in order to make things happen you need to align multiple perceptions, before you actually become. From one perception to another, this alignment shift needs to be backed by reality.

As beliefs of others change, so your own beliefs need to change in order to leave a lasting effect on who you are, and how you will live. The way you treat yourself is impacting the way you perceive yourself. Ultimately everything begins and ends with you.

But not all perceptions are made equal. There is a right role for the right time, and who you are is a moving target. You need to adjust to the environment the same way chameleon changes its color in order to blend in.

There are many ways to succeed, but this one is making you go beyond the stern ego, empowering you go be more than just yourself, empowering you to be, whoever you want to be.

Deconstructing Writing: Now and In The Future

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For the longest time my writing process was based on free flow of the thoughts. My writing was only a way of noting my thoughts as they happen, however in order to be a productive writer, I realized that I need to formulate the thoughts that aren’t exactly appealing to me, as I already made up my mind about the conclusions on that topic.

So majority of my writing is exploratory, or I explode the idea while I have excitement about it, and in the moment when I am coming to a new conclusion. In the last couple of days I’ve found myself in this situation where I can only start to write my stream of thoughts! That is not the greatest approach to writing, as I had very little control as to what I will write about, despite the fact that I have a backlog of things that I really do need to write about.

Writing a stream of thoughts is much more complex than deconstructing a topic you aren’t excited about, and the way my mind works, I am only excited about a few things that I am actively researching in the moment.

How will I change the way I write?

I want to start publishing my thoughts in a similar way I am publishing my tweets. Frequently and often. Need to offer an opportunity for my content to get out there, and earn a chance of getting read. Need to stop with being shy, and I need to let my thoughts roam free.

My Ever Evolving Writing Work

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Things are never finished, they are ever evolving, and in this evolutionary phase I need to learn to embrace a specific way I work. I find myself starting these big projects, yet not finishing them, and letting them linger.

I am a kind of person that gets side tracked and leave big things half finished or almost finished. The amounts of scatteredness I go through are intense, as I am involved with 100s of projects, but I won’t allow not to push my projects through as it was happening so far.

In the next phase of my own “production line”, I will let evolution take its course. I will hit that publish button no matter what…

Blogs are written for people that are actually reading the content, and I won’t sweat it just because things aren’t visually perfect, especially if they are delivering value. Blogs are fired up by RSS readers and searchers looking for more information. That’s exactly what I’ll be pushing out: more written content.

Why Google Systematically Fails To Deliver You The Right Information

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We have almost infinite amount of information at our disposal, but the amount of work required to make a correct decision is accelerating. Reviewing every information inside of the ecosystem is a daunting task, so we still need to revert back to the trust model.

The first problem of the information abundance is the way we obtain it. Unfortunately Google’s centralized model is becoming inefficient at providing us the information, because their algorithm is highly gameable, and provides you with garbage information. As a digital marketer, I can tell you with high level of certainty that most Google search results are populated with spam and marketing information, which leaves you with ads as the source of information.

When you are getting into the ecosystem that awards ad positioning based on the advertising budget, you can be safe to assume that the choice is not the best one, but the most expensive one. Advertising is prohibiting the late runners and competition that doesn’t have big pockets.

Google tries to deliver you decent results in organic results in hopes of retaining your trust, but this trust will evaporate the moment you find a better search engine. I feel that competition in search engine platforms is much needed, unfortunately it requires a big budget, as well as advertising. For sure that there is enough room to create a new search engine, that is less prone to spamming the entire internet, than Google does. Unfortunately Google has entrenched control in San Francisco, and that’s where they keep tight control over their platform.

Why is Google Getting Lazy?

Having this dominant position made Google complecant, and they keep failing innovating product after product. The core of the business revolves around 2 products: Android and Google Ads. As long as these two products remain monopolies on mobile and search market, they will keep an upper hand on any new entrants to the market.

The political pressure, the regulatory inovations will for sure curb Google’s power, potentially dominance as well. I will be looking for new players that will enter the search space, and there even may be some players that are here already, but we just haven’t heard enough about them…