I stumbled upon a topic in a Facebook group, where they were discussing spammy pages and how they acquired thousands upon thousands of fans. I remember when I was doing that, it was already to late. My very first start in internet marketing was spamming.
If you are serious about making money from Facebook, you are not going to do any of such things. Not at least if you want to build a legitimate business with chances of any long term stability.
I thought volumes were important, but… Turns out that targeted traffic beats all of that. Knowing your niche, knowing your audience and what to sell them. Apart from that, selling on Facebook is hard. People do not realize that. Facebook indeed has a lot of users, that is out of the question, but the problem with most of those users is that they aren’t internet buyers. At least not in Serbia.
Argument claiming that Facebook users aren’t buying power of the internet comes in the next form. Facebook empowered internet, it got regular Joe curious about what’s going on in the lives of other people. Everybody wanted piece of the pie, so they can spy on what other people are doing, right?
If it wasn’t for Facebook, those 800 000 000 users, wouldn’t be on the internet in the first place. Think about all of those grandmas, grandads and parents, who’s first serious contact with the internet came exactly through Facebook.
They never thought of going and buying stuff online, they just wanted to see what are their kids up to. Than the largest portion of Facebook users are Y generation, who is just becoming a purchasing power.
Apart from that you have to realize why are people on the Facebook in the first place. Facebook is everyone’s favorite part time, where they can chat, play video games and socialize with their friends.
I always forget that part that people actually play games on Facebook, and how cluttered their news feeds look like. So even if your update comes up and reaches people, it’s most likely it’s going to be in between FarmVille and Mafia Wars. Not sure that you want to target that audience, right?
What I do think it’s worthawhile with Facebook is it’s Ad System. Don’t get fooled by Facebook promise of Fanpages. If you are buying Facebook Ads, don’t be an idiot and pay for the traffic to your Fanpage. That is the most ridiculous thing you can do! Because you are paying them to bring over visitors from their website to another location of their website. That means that you are literally paying for thin air.
Facebook is going to be quick to terminate your Fanpage in the blink of an eye if he thinks you are anywhere near breaching their terms of service. And if you aren’t spending 10’s of thousands of dollars a day on their ad campaigns, they won’t even consider reviewing your case. Keep that in mind.
So what is the most important thing to do with Facebook ads? Isolate those people from Facebook experience and use likebox as social proof a connection. If their friends liked your page, it is going to reflect your website.
Now important part of this story is for you to focus on grabbing emails from those visitors and turn them into part of your community. That way you won’t have to rely on Facebook or anyone else in order to communicate.
Your website may go down, but your mailing list will still be able to send emails, right? That is the power of mailing lists. They allow you to bypass all the important venues of the internet and go to the customer directly.
So if you invest money in Pay Per Click, keep in mind these three things:
If you pay for the ads, make sure that you bring people to your website, not to some social media embassy that you want to promote.
Make sure that you allow your costumers or future community members to subscribe
Wishing you a lot of success.