Does your work have a brand? There are some writers out there whose articles I read instantly. The work of Leo Balbuta and Seth Godin, they instantly skip my bullshit radar and their articles go straight from my RSS reader to my Instapaper queue. Their work stamped quality all over their name. People know about them, share their work, and impact of their work is felt far and wide.
Does your work leaves such a profound impact? Do you want to get to that level, or you would rather remain over there, where it’s safe?