Really dig the content. Facebook sucks for music marketing, UNLESS you pay for it!
Converged Media Workflow #smwcision #smwchicago
FedEx Content Strategy
FedEx content strategy is brilliant! Writing content built upon Forbes audience. They aren’t writing about shipping, but rather about small businesses.
4 types of Content Metrics
- Consumption metrics
- Sharing metrics
- Lead Generation
- Sales Metrics
Metrics are always inportant, guess that’s why I am Google Analytics nerd. But always be on the lookout for other analytics providers. Never trust Google.
Skills of Tomorrow
Lead By The Head Of PR
Lead by CMO
Budget Devoted To Technology Content & Advertising
Coverage Media Workflow
Content is fire, social media is gasoline!
When it comes to content, I spend more time promoting than creating. Parreto principle comes to play. 80% promoting, 20% creating.
View from #smwcision Great location!