Great presentation by @JoelAOsman on #smwhowtechgotcool
The panel about music actually has GREAT content that is applicable to every industry. But social media is like that, it gives a voice to everyone.
- Don’t talk about politics
- Don’t talk about controversial topics
- Assemble audience live and direct them to your social channels
- Post your music to Sound Cloud and other audio venues
- Be Everywhere
Topic that didn’t get a mention
As a blogger, guest blogging created a lot of extra exposure for me. For musicians this would be an equivalent of collaboration between artists. Get on board with collaborating with other musicians, and merge audiences. Also great way to create unique content.
Really dig the content. Facebook sucks for music marketing, UNLESS you pay for it!
Converged Media Workflow #smwcision #smwchicago
FedEx Content Strategy
FedEx content strategy is brilliant! Writing content built upon Forbes audience. They aren’t writing about shipping, but rather about small businesses.
4 types of Content Metrics
- Consumption metrics
- Sharing metrics
- Lead Generation
- Sales Metrics
Metrics are always inportant, guess that’s why I am Google Analytics nerd. But always be on the lookout for other analytics providers. Never trust Google.
Skills of Tomorrow
Lead By The Head Of PR
Lead by CMO
Budget Devoted To Technology Content & Advertising
Coverage Media Workflow
Content is fire, social media is gasoline!