Gotta spend the entire weekend writing

Just want to be in the mode for my hobby, which is written word. It will take preceden over reading. With the added focus on publishing as I go.

The funny part of the recent writing is the fact that I constantly write on my phone. The added convenience factor makes the moments in which I usually would never produce, into oasis of creation.

I will produce so much this weekend, that it will make the heads spin. Need to finish my iPhone 7 review, take stock of tons unfinished pieces, see what’s going on with Alphaefficiency magazine and where it’s at.

And will also try liveblog… sharing the world as it happens. Only worried that I might get stuck in endless Twitter streams, bashing retweets and producing low quality content, with even shorter lifecycle.

Let there be word.

Why I don’t dwell on Facebook

Facebook is repealing to me, because people know me. It’s far more interesting having an audience that doesn’t know you personally. Those people will follow you for what you post, not for who you are.

The problem of San Francisco

The city I’ve visited at least three times. A Mecca of technophiles like myself, one that didn’t impress me. San Francisco is only a nice city during the day, but during the night it is straight up creepy. A city in which everything should happen automagically, however, toxic politics and even more intoxicated, government subsidized zombie corpses, are giving this city away.

San Francisco is edgier than my writing. It is bone chilling. Think that I’ve been in quite a few areas of the world, where you would feel straight up creepy, but San Francisco gloom is beating Chicago south side as well as Parisian suburbs.

San Francisco taught me that technology won’t turn us into better humans. Humans in any shape or form, will still only human, desptite all of the sci-fi progress. It won’t get better, at least not right away. So keep still, and love where you are.

People will like what people like…

…and people will get what they want to get. Long gone are the days of dictating the fashion through small influencer group that bought into its influence. New world is comprised of micro-influencers, that change the trends of their micro communities. Sometimes they will sell out, but most of the time, they will do, whatever it is that they want to do.

Wish I used Periscope more, but…

Seems like a cool app, but I don’t have time to build a community on yet another engagment platform where people are super self centered, that they don’t even appreciate the attention once they receive it.

Producing things of Value

Think before you create. Does your work create value? Does it serve a purpose? If the answer is yes, only than you may move forward and create. It needs to enrich the lives of those who consume it. Either artistically or practically. Move the people, and they will help you move.

You don’t need novel content, try proven content first

As I examine the content creation process, I realize that coming up with great ideas isn’t always the best solution to the problem. There are already proven ideas out there, that yield results, and you can find them, and do a better job at them.

Content marketing process doesn’t need creativity, it needs a systematic approach to data analysis, with your common sense brain totally turned on. All you have to do is to find existing articles that could be dramatically better, and that acquired the links already. Everything past this point is completely familiar. If SEO traffic isn’t enough, you can always amplify the said content through Outbrain, Taboola, Facebook and Twitter.

Demand for Digital Marketers

Company landscape and their marketing efforts in general are not that great when it comes to digital. Digital marketers are scarce, and it will take a while before we reach an equilibrium between supply and demand, or if we ever reach that point.

The consciousness of people regarding digital as a medium of the communication is fairly limited as well. Exectivoes are lacking education on what is possible, what is probable as well as what is doable.

Just because it’s digital doesn’t mean that it is cheap. The talent pool is scarce, and effective digital marketing channel will be just as expensive as traditional marketing, in some cases even more expensive.

New Media as a Way To Build Your Retirement

New media is the investment of the future. Every email, every connection that you may have, and you nurture, build and deepen as a relationship, could be your future proof retirement. I observe the new media moguls, and I see a lot of people that are capable of creating micro-communities around themselves, building up a reliable sources of income, that are simple enough for people to carry into their retirement days.

Collecting these connections, emails, social media acquaintances and assembling them into a comprehensive audience is the investment that transcends the investment portfolios. Data and relationship have an interesting intersectionality, that diminishes numerous risks, and allows value preserving process with minimal investments.